Digital Marketing – Why You Need It

A Sound Digital Strategy is key to achieving your business goals

Peter Drucker, the father of business consulting, made a very profound observation :

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”Peter Drucker

Consumers are demanding more and more information through digital channels – on their multi-screen devices, changing the way businesses communicate and engage with them. You need to embrace these established and emerging innovation. That’s why all current socio-economic activities are becoming peripheral and digital is becoming a central component of marketing.

Our Digital Marketing Services

We begin by designing a digital marketing approach that is based around your business targets. We don’t make bold claims and we won’t offer you a service that won’t directly help to achieve your aims.

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    Mediawork Digital can help you to optimise your site to achieve the highest level of conversions.

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    Pay Per Click

    We’re experts across the major paid platforms, including Google, Bing/Yahoo, YouTube, LinkedIn, Twitter and Facebook Advertising

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    Social Media Services

    We’re experts in social media and understand the fine details of each social platform including Facebook, Twitter, Instagram and LinkedIn.

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    Web Design & Development

    Our solutions are designed to address your business goals & solve user challenges based on data-driven approach.

Our Digital Marketing Strategic Framework :-


A suspect is everyone in your target market who could potentially buy. Lots of Suspects means you could have big market opportunity.


We attract the suspect to become a Prospect.


A Prospect is a Suspect who has taken action either on their own, or in response to a marketing effort (email, search, banner, etc.)


We convert Prospects into Leads.


A Lead is one who is engaged to learn more and has a need that your product or service that can help solve.


We demonstrate your ability to provide value or solve your Lead's problem.


A Lead has authority to recommend or make a buying decision and is ready to act if the value is right.


We Improve your lead generation process here by giving them clear reasons to act now.


Congratulations, we have converted a prospect into a customer & generated revenue.


We engage customers through welcome & activation messages to combat natural buyer’s remorse.


We turn your customers into advocates so that you can maximise your revenue & gain more new customers.


We connect with your advocating customers & encourage them to bring more new customers.

Let’s Chat

Interested in working with us? Get in touch by filling out the form.

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